Already 525 people have seen this company's branding and they are being followed by 7 Storybook user.In average the company has been rated 4.5 points but has not been commented.

's activity report 2022

Miss Mary of Sweden Holding OÜ was established in 2017. As of 31.12.2022, the subsidiaries of Miss Mary of Sweden Holding OÜ include Miss Mary Production OÜ in Estonia, Miss Mary of Sweden OÜ in Estonia, subsidiary Miss Mary of Sweden AB in Sweden, Intimax OÜ

in Estonia and Miss Mary of Sweden Inc. in the United States.

Miss Mary of Sweden Holding OÜ, together with its subsidiaries, is part of a group whose parent company is Swedish BRA AB, which also prepares the group's consolidated annual report since 2021.

The headquarters of the Miss Mary of Sweden brand is located in Tallinn. The subsidiary Miss Mary of Sweden OÜ is responsible for the selection and procurement of all materials necessary for production within the group and for quality control of finished products. Miss Mary of Sweden OÜ operates in its own logistics center in Tallinn. Miss Mary Production OÜ is responsible for production within the group. Miss Mary of Sweden AB in Sweden specializes in marketing and sales support. Intimax OÜ in Estonia provides sales support for the Finnish market and Miss Mary of Sweden Inc. in the United States provides sales support.

Operating Environment

The development of the group is continuously influenced by customer buying behavior and the growth trend of online purchases in the new reporting year. The group's operations are not seasonal, it is difficult to assess the cyclical nature of economic activity. Wholesale and direct online sales to customers behave differently.

The company sets goals for environmentally friendly activities and monitors their achievement. The main goal is to reduce the environmental footprint, including reducing CO2 emissions and energy use, including recycling materials, collecting and disposing of waste by type (including compliance with packaging recycling law). As a socially responsible company, we actively support charity in Estonia and make donations to those in need.

Main financial ratios 2022 2021

Sales revenue (eur) 0 0

Net profit (eur) -6 805 - 461 963

Coverage ratio of short-term liabilities 1.76 2.47

ROA -0.03 -2.11

ROE -0.03 -2.12

Formulas used in calculating ratios: (cid:127) Coverage ratio of short-term liabilities (times) = current assets/short-term liabilities (cid:127) ROA = net profit/ total assets *100 (cid:127) ROE = net profit/ total equity *100

Goals for the next financial year

The main goal for the group's next financial year is to continue to expand sales through e-channels to end consumers and to introduce new sales platforms. The goal is to increase sales. The main goals are related to strengthening the markets of European countries and also focusing on the markets of Australia and the United States. The goal is to maintain wholesale at the same level as the reporting year.

In 2022, a warehouse was opened in Germany for faster servicing of online sales. The importance of the German warehouse will increase even more in the next financial year as in 2023 the group's online B2C sales will become the main sales method for Miss Mary of Sweden AB.

Staff

At the end of the reporting year, 197 people were employed in the group.

Miss Mary of Sweden Holding OÜ Board