The more a company can present a unified face to as wide an audience as possible the better – the more people recognise the face. The unique face of a company is made up of a whole array of aspects – the enterprise as a financial undertaking, expert in a field, and employer; its products/services; and its executives as personalities. The face shown to the world shapes the reputation of the company – and this in turn defines the attitudes and behaviours of others to the company.
Branding – Brand management – Tell Your Own Story, display videos or product promotion materials
A brand is a picture assembled in the viewer’s mind – and it contains an assessment of what we say, what we show and how we behave. A large portion of the forming reputation is made up of others sharing their views on us – what is said about us. A substantial part of this ‘sharing’ has moved online, with Inforegister being one of the most popular business information portals that visitors turn to in order to find opinions about a company. Inforegister also displays Storybook’s media channel.
If what we wish to display about ourselves (the company’s face) coincides with how the public perceive and regard us, then the company has managed its brand well. Enterprises can now share their Activity/Action/Business Story and share their knowledge and experience through content marketing articles. The companies have the opportunity to display images of their brand and portray their behaviour as entrepreneurs and employers.
360° Brand Marketing
We are the only media channel with a focus on each individual company that:
- enables displaying your brand 360° – all on one site
- provides 24/7 marketing and earlier input does not fade away or lose value
- has the highest business media visitor count
- boasts a precisely targeted audience – motivated, well-informed, making monetary decisions
- brings the whole Estonian audience together onto one page
- and enables brand marketing