If you could choose today whether to co-operate with a company that stands out and is not afraid to do so, or one that may at first glance be bland and invisible – which would you choose?
A company’s brand – your face as an entrepreneur
People tend to throw a glance in the mirror and run a comb through their hair before leaving the house. Why? Because we want to look presentable – first impressions matter! Yet, we often ignore this standard when it comes to our enterprise.
In the business environment, our enterprise is our face, meaning that we should take the same sort of care with our enterprise as we take with ourselves. On the Internet, we are visible to many more people than, for example, walking to work in the morning. But how do we want to stand out? Do we value ourselves and our partners enough to show the public what we are all about; or do we keep to ourselves, hoping that those interested in us will do the homework themselves to find out more?
Be more visible to enterprising and affluent visitors
What would be a better environment for addressing your partners than Inforegister and Storybook – the two most visited business portals today! These online environments are visited under business-related considerations 99% of the time.
Yes, more often than not our homepages look nice, but do you, dear reader, make your decision regarding giving credit to a company or working for an enterprise based solely on the homepage? Definitely not! Even when we find a company via a homepage or a recommendation from a friend, we still need to be certain whether and to what extent we are ready to co-operate with that company.
There are more than 100,000 companies in Estonia and there is considerable overlap in the services they provide so we need to be different to stand out. We need to show who we are, how we have come this far, why we do what we do and why we deserve the partner’s attention/co-operation!
Branding on Storybook
Create a personal media page about your company, along with introductions to your products/services. Write articles and stories about yourself and your company as often as you like. But do not forget to post your information in English and Russian as well, since Storybook is going international and will soon reach 70,000,000 million companies from 81 countries!