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      Entrepreneur reputation indicator: REPUTATION SCORE

      Derivatives of experts in the field have been used in the development of the reputation score model, on the basis of which the main features of companies' business management processes and the factors influencing them have been developed. In total, approximately 1,200 different characteristics in the business management process were used in the model.

      The reputation score displayed on the portals Storybook.ee and Inforegister.ee is formed by a combination of the quality indicators of the company's five main business management processes.

      • Brand management
      • Credit management
      • Sales management
      • Personnel management
      • Asset management


      In part, the algorithm of our score model is similar in content to the basic principles of tax compliance of the Tax Board: Tax behaviour ratings.

      Reputation score size


      The bigger and more sustainable a company is, the higher its reputation score and vice versa. The algorithm measures the size, activity, age, success, efficiency of the company, summing the result into a single number. The algorithm takes into account the value and amount of data - the more valuable the company's data (high turnover, good financial rating, high salaries, large assets, etc.) and the more open the company (contacts, web, metadata, social media, etc.), the higher the reputation score and on the contrary, companies that do not have contacts, have debts, do not submit annual reports, etc., may also have a negative reputation score.

      Reputation score values


      Reputation score values are divided into steps - up to 5 upper positions of the line (high values) and up to 5 lower steps of the line (low values).

      The obtained results were converted to companies by sector according to their size, and the factors influencing the characteristics were identified separately for each business management process. It should be pointed out here that the algorithm of the reputation choir model also uses features that come from the data found on the web in the key of brand management.

      Reputation score of deciders


      The reputation score of the members of the management board (deciders) is the total score of all active companies related to it. A high score for decision-makers indicates that he or she manages large and successful companies, and vice versa - a low score refers to small companies, and a negative score also indicates great difficulties in one or more of the companies he or she manages.

      The purpose of the reputation score


      The reputation score is aimed to:

      * Entrepreneurs who see each other's faces and thus can do business with companies or decision-makers who are reliable, sustainable and do not leave debts.

      * A labor market that is forced to return to all those who fail to create more lasting value in their companies than to repeatedly abandon indebted companies and cause damage to business partners and society as a whole.


      * For a country that does not have to train officials and systems to account for all these different faces and bodies, to "modernize legislation" and "improve control systems", respectively.


      * For private individuals to know the employer's background before concluding agreements or even when shopping, in order to assess, for example, the reliability of the e-shop owner and the risks of not receiving the ordered goods.

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